download the long dark beginners guide for free

We’ve done the research and spoken to the experts, the campaigners, and the brands to develop our world leading methodology and rate how fashion brands impact these three key areas: people, the planet, and animals. Good On You is a world-leading ethical rating system for fashion. And if you’re one of those people-good on you.īut where to start? How do you know what’s good and what’s bad? And what do you do with that information?įear not, Good On You is here to help. They want to do good, look good, and feel good. Shoppers want to make better fashion choices. Why? Because sadly, the fashion industry is one of the most polluting industries in the world, impacting millions of people. In fact, in 2021, a report from the Economist Intelligence Unit (EIU), commissioned by WWF, shows a 71% rise in searches for sustainable goods over the past five years.Īnd for many, the sustainability journey starts in the wardrobe.

And as a result, a lot of us want to reduce our footprint. More people than ever are starting to recognise the impacts humans have on the world.

The beginner’s guide to more sustainable fashion

That’s where Good On You comes in: this beginner’s guide to making more sustainable fashion choices gives you the basic knowledge and tools you need to confidently build an eco-conscious wardrobe. But it can be overwhelming for those just starting their journey.

As more people become aware of the environmental impact of human actions, many are looking to reduce their footprint, and that includes making more sustainable fashion choices.

Download the long dark beginners guide for free